Chart showing most frequent fantasy book titles and fonts in 2009, Orbit Books, http://www.orbitbooks.net/2010/08/19/the-chart-of-fantasy-art-part-4-title-trends/

People often talk about how difficult cover designs are to get right, and the role they play in selling books. Titles – the things plastered all over those covers – are a less frequent topic of discussion.

Given how responsive we are to images and colours, covers probably are more important. Still, if you’re online, or talking to other book lovers, sometimes the title is the only thing you see or hear.